The left needs to grab people by the intestines

The key line from Owen Jones in The Guardian is that “by demanding more boldness from Labour, the political debate can be shifted further left still”.

The Guardian

I’m sure it can, but I predict it will be met with even more hostility from the right. How do you combat that? Telling the truth doesn’t work, because it’s not just about appealing to the head, it’s about appealing to the heart, and more importantly the gut.

The problem for the left is that it’s very good at winning the intellectual argument, it just isn’t as good at hitting people in the gut. The jingoism of the right hits people where it hurts, and they carry it, remember it, act on it.

The left needs to do the same, and find a way to grab people by the intestines. Only when they learn to do that, will they be able to take a parliamentary majority with them.


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