The key word in all of this is artificial. Artificial is defined by The Oxford English Dictionary as, made or produced by human beings rather than occurring naturally, especially as a copy of something natural. Logic tells me anything made “as a copy of something natural” is just that, a copy. The food industry is massive chemistry experiment. We are consuming vast mounts of artificial sweeteners, flavourings and colours without really understanding the long-term consequences they have on our bodies. That’s not entirely true. We know we’re getting fatter.